Introduction
Taglialatella Galleries at Art New York 2019 presented, “Eat Your Spinach,” the first site-specific installation designed by Jerkface. This video-booth activation was made possible by One Chance Media and Stella Artois. Taglialatella has locations in New York City, Palm Beach, Paris, and most recently, Toronto in partnership with Charles Khabouth and Danny Soberano of Ink Entertainment. Each of the galleries locations are dedicated to producing engaging, entertaining exhibitions throughout the year, promoting the work of each represented artist.
Jerkface Takeover
The vision for the booth's nautical appearance comes straight out of the mind of provocative muralist: Jerkface. Taglialatela gave the artist full reign on the concept for the Booth, and Jerkface, in turn, envisioned an immersive experience that transports the viewer into the world of Popeye the sailor-man. Jerkface has become a revered name in the art world, for his daring dissections and re-imaginings of iconic characters from popular comics and cartoons of our time.
Eat Your Spinach
The VIP Preview of Art New York 2019, included the opportunity to star in your own "Eat Your Spinach" promo video.
