Introduction
DTEO promotes sustainability and a healthy lifestyle by fostering programs and experiences for young students in Harlem, NY. These experiences help strengthen their responsibility for the earth, by teaching the children how to cultivate their own fruit and vegetable gardens.
Getting to know Down to Earth Original
Down to Earth Original is an American Clothing Company founded by Johnny Germano, April 2018. Having a background in education, Johnny built the young brand from his experiences teaching in New York City. He discovered that there had to be something done to influence the eating habits and life skills of the youth in Harlem. He felt that many of the kids lacked respect and a deep connection to their environment, so he created Down to Earth.
Johnny Germano
As an educator, I couldn't believe how students fed themselves, let alone how they regarded their environment afterward. The packaged "foods" they were eating were riddled with preservatives, dyes, and fillers, which contained little to no nutritional value.
I thought to myself, how can there be more awareness and more light on this massive change already happening? What if there were a brand that responsibly sourced shirts and hats, and used its leverage to create as many gardens as possible? What if that brand served as a foundation for schools to become completely self-sustaining?
Amazingly, the more time I spent trying to solve this issue, the more amazing people I met. Many of them are eager to get involved, and many who have already educated and inspired the minds and hearts of these young whippersnappers through gardening.
Okay, you get it. Let’s take this one hat or shirt at a time. I promise, together we are creating a beautiful change in the world.
~ Johnny Germano
THE LOOKBOOK
Conclusion
I think Down to Earth Original is a cool brand. Shirts and hats are well-crafted, soft to the touch, and cozy-fit, made of 55% hemp and 45% organic cotton. The brand also has its heart in the right place. I'm all about sustainability and passing on valuable life skills to our generations. I see Down to Earth becoming a pioneering brand that can successfully raise social consciousness through horticulture, education, art, and design.
Follow Down to Earth Original
Website: Down To Earth Original
Instagram: @DowntoEearthOriginal
All Images were sourced from DowntoEarthOriginal.
