Introduction
(Video of Official Swatch commercial)
Swatch has been a pioneer in the world of watchmaking since its inception in 1983. The brand has always been at the forefront of creativity, innovation, and style. Swatch's Art Journey is a perfect example of this, as the brand has collaborated with some of the world's most renowned artists to create unique and exclusive timepieces. The latest inclusion to this series is with the estate of Jean-Michel Basquiat.
Basquiat was an American artist who rose to fame in the 1980s. His works known for their bold mix of graffiti and street art with neo-expressionism. He was a true visionary and his influence can still be felt in the art world today. Swatch's collaboration with his estate is a testament to his enduring legacy.
(Image of various old school televisions, stacked on one and another.)
In this article, we will take a closer look at the full collection of three watches - Hollywood Africans, Untitled, and Ishtar. We will also recap the release party, which was held in a secret location in Chinatown, NYC.
The Collection
(image of the full collection)
The complete collection includes three watches - Hollywood Africans, Untitled, and Ishtar. The Hollywood Africans watch features a vibrant yellow design taking inspiration from Basquiat's 1983 painting of the same name, which is a tribute to African-American actors who were forced to play demeaning roles in Hollywood. The Untitled watch is a tribute to Basquiat's love for the abstract and features his signature crown motif. The Ishtar watch is perhaps the most striking of the trio, with a bold aquatic blue design. This watch is a nod to Basquiat's interest in ancient mythology and features a design inspired by the goddess of love and war.
Event Recap
(Image of the overall party atmosphere)
The release party hosted by Swatch, was a celebration of Basquiat's legacy and Swatch's commitment to supporting the arts. The event was a star-studded affair with Grand Master Flash as the DJ of the evening. Legendary Big Daddy Kane also made a guest appearance, along with a number of up and coming influencers from the art world. The watches were on display for all to see, and guests were able to get up close and personal with the stunning designs.
Conclusion
(Image of Grand Master Flash on the turntables)
In conclusion, Swatch's latest inclusion to their Art Journey with the estate of Jean-Michel Basquiat is a true masterpiece. The collection of three watches is a fitting tribute to the artist's unique style and vision. The release party was a night to remember, with Grand Master Flash and Big Daddy Kane providing the entertainment. I can't wait to see what Swatch has in store for us next. What do you think of the collection? Leave your comments below.
